Duolingo: The TikTok Sensation
Company image on social media has faced a drastic shift in the past two decades. The early 2000s was full of infomercials, convincing consumers they needed a Fushigi ball, and gaudy graphics. The 2010s brought a wave of social media marketing. Brands took on a teen-speak persona, made funny quips online, and connected with consumers in their living room, at work, and on vacation. Yet, the beginning of the 2020s brought a culmination of the past two decades: facts and humor. Brands utilized slang to push their image out while simultaneously using their platform to display facts, sales, and their products/services. Initially, Twitter was the forefront of social media marketing, but as Musically shifted into TikTok, most brands went with. Tiktok’s algorithm gives an inherent boost to brands. It remembers what consumers repetitively engage with and pushes videos with a surplus of interaction. So, most brands recognizing the average individual was not liking a stereotypical post, began to e...
