The Budweiser Clydesdales: Beer, Hooves, and Notoriety
While talking with my roommates this past week I found two of them did not know the iconic Budweiser Clydesdales. I was shocked to hear this as not only someone who grew up around one of the few home barns in Fort Collins, CO, but that their notoriety is not worldwide. While many individuals would not understand the complex history of the breed, and that it is only "Clydesdales," the #2 beer in the world deserves some recognition. However, not to despair, as Budweiser knows their own value, and dropped a Pre-Super Bowl teaser this past week in anticipation of the Clydesdales storming the field--something that doesn't happen every year. The horses are adorned in their red harnesses, a six person cart, and equipped to pull a combined weight of eight tons. In an article published by Brian Steinberg in Variety , the 15-second clip is divulged to have more marketing relevance than meets the eye. Super Bowl ad time is a highly-contended, expensive, and valuable resource fo...
